Shine is a brand of 100% organic super foods, whose main purpose is to make healthy eating simpler.
Following the rebranding process, we were invited to make an animated film for the launch of the product, which would be the main piece in communication on social networks.
Our challenge was to use the illustrations already developed for offline communication and synthesize in a short video the main information of the brand, highlighting the benefits of consumption in an uncompromising and cool tone - essentially, an adaption of the offline communication for video.
With the foundation of the script already established, we developed a piece that served various formats of social networks and online advertising (pre-rolls on youtube, instagram / facebook ads, etc.)
With the original idea and the set of characters already established, we had to figure out how to solve the animation process and all the rigging to stick to the original contents.
Client: Shine Superfoods
Creative Direction: comOn
Direction: Check it Out Studio
Illustration: Fred Detering
Animation: Carlos Marques, Alexandre Sousa
Original Music and VFX: André Aires